As the sole designer on Workstream B, I designed IBG — Walmart's internal self-reporting tool that gave thousands of employees real-time visibility into business growth data. Replaced fragmented tools with one unified, data-driven platform.
Walmart's internal teams had access to mountains of data — but no single place to see it. Business analysts, operations managers, and team leads were spending more time finding and formatting data than actually using it to make decisions.
Before generating a single idea, I spent time with real users — business analysts, operations managers, and team leads — understanding not just what they needed, but why they were struggling. Stakeholder interviews, user surveys, task analyses, and process mapping sessions all fed into a clear picture of where IBG needed to go.
Instead of open-ended "anything goes" ideation, I applied the SIT (Systematic Inventive Thinking) methodology — a structured approach that generates better ideas by working within constraints, not despite them. Three SIT tools drove our most valuable design decisions.
I didn't create IBG in isolation. The Walmart Living Design System governed every decision — from typography to accessibility to how data was visually structured. Working within it ensured IBG felt native to Walmart's ecosystem and consistent with every other product employees used.
As sole designer, I owned the entire development phase — from first sketches through developer handoff and post-launch monitoring. No handoffs between designers. No miscommunication. Complete ownership, complete accountability.
